Thiruvananthapuram: Enthused by the emergence of the alert independent traveller in search of experiential holidays, ecotourism directorate will soon launch logo and website as part of the plan to brand ecotourism and to attract nature lovers to the ecotourism hotspots in Kerala. Being taken up in association with the Department of Forests and Wildlife, the launching of logo and website exclusively for ecotourism will help the authorities to market the concept. Already 16 of the 49-ecotourism destinations being developed in the State have been thrown open to the public. The ecotourism products have been developed with the support and involvement of the local community. The highlights of the website www.ecotourismkeralam.org being launched are the interactive facility and a section on ecocertification. A brochure titled 'Step into Nature's playground, Ecotourism hotspots of Kerala' has also been brought out as part of the branding exercise.
(The Hindu, 24th July 2007)
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