Nearly 400 households in Palakkad municipal area in Kerala enjoy a special relationship with their morning cup of tea. A code printed on the milk bottles delivered to their doorstep identifies not just the farmer but even the cow providing their daily supply of milk.
In a departure from the modus operandi of mammoth milk co-operatives which source milk from rural areas and supply in far-flung cities after processing, Kannadi village panchayat in Palakkad district has embarked on a white revolution of its own. The Kannadi nature fresh milk (KNFM) initiative is a refined, larger version of the next-door milk vendor.
Started in 2008 with 55 members of self-help groups formed by BPL families, Kannadi dairy farmers supply 400 litres of fresh milk every day. The grassroots-level venture, mainly aimed at providing employment to women, has been given shape by the State Animal Husbandry Department, the local bodies and the Kudumbasree poverty eradication mission of the state government.
Source:Times of India 23 July 2010
In a departure from the modus operandi of mammoth milk co-operatives which source milk from rural areas and supply in far-flung cities after processing, Kannadi village panchayat in Palakkad district has embarked on a white revolution of its own. The Kannadi nature fresh milk (KNFM) initiative is a refined, larger version of the next-door milk vendor.
Started in 2008 with 55 members of self-help groups formed by BPL families, Kannadi dairy farmers supply 400 litres of fresh milk every day. The grassroots-level venture, mainly aimed at providing employment to women, has been given shape by the State Animal Husbandry Department, the local bodies and the Kudumbasree poverty eradication mission of the state government.
Source:Times of India 23 July 2010
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