KOZHIKODE: After a long wait, the fragrance of ‘Kerala Sandals’ manufactured by Kerala Soaps Ltd will hit the market on Wednesday. The premium soap will be available both through the public distribution systems and the open market.
In the first phase of production, Kerala Soaps is aiming to sell Kerala Sandals through wholesale, retail and small shop network, said P P Bhaskaran, general manager of Kerala Soaps. Ten metric tonnes of soap will be produced everyday. The product will be introduced to the market through a wide marketing network, he added.
The Unit has a capacity to produce 20 metric tonnes of soap per day once full-fledged production starts. A total of 6,000 metric tonnes will be produced a year. This is excluding Sundays and other holidays, said the officials.
However, in the first phase, the targeted production is only 50 percent of the maximum capacity, said Bhaskaran.
The Kerala Soaps management on Monday tested the line capacity of the machines installed by the contractors. "The machines and other equipment will be handed over by the contractors to Kerala State Industrial Ltd on February 26," said the GM.
Express News Service
First Published : 23 Feb 2010 01:52:00 AM IST
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